You may have considered hiring SEO through an agency or professional if you’ve just launched a digital project you’re excited about or if you feel frustrated that your website doesn’t receive the traffic you expect dedicated to organic positioning.
Are you ready for some basic advice before hiring a professional SEO to work on your digital project, then? Do not miss out on any details!
Don’t trust false positioning promises
You should run as fast as you can if they promise you that they can position any keyword competing with yours in the “top three or top one” within a short time frame. If you can’t make precise predictions, then it is best to avoid them.
The claim is likely false. There are many factors which influence search engine ranking. Black-hat techniques may be used, which will result in search engines severely penalizing your site.
Google references
You can find out how well an SEO agency or a Web Positioning professional is positioned in their industry by checking the keywords they use. Google rankings and what web positioning best practices they are implementing.
Combine On-Page and Off-Page Optimization Techniques
To achieve the best results, the professional or agency responsible for positioning your website should combine On-Page with Off-Page techniques. This will increase the visibility of the site and traffic as soon as possible.
There are indeed certain pages where it is possible to place a keyword of low competition in the top positions without having to work on off-page optimization.
If you want to achieve a significant boost for keywords with medium or high competition. It is important to have a website that is clean and properly optimized at the On Page-level to influence the attainment of quality inbound links. It is hard to understand SEO without understanding both.
Ask how SEO will measure the results
Ask how you will receive the results, the frequency of sending reports, and what the KPIs or key performance indicators will be measured within the SEO strategy. Also, ask before hiring SEO how the results will be delivered, what frequency the reports will be sent, and what KPIs will be used to measure the SEO strategy.
Check out reviews and opinions
You can find out what other people think about SEO by doing the same thing you do when you book a table in a restaurant or look for a hotel. You can check out the listing of the agency on Google. Or its Facebook profile and read the reviews from those who already have used the service.
Attention to the minimum period of permanence
You should know the minimum time that is included in the contract, and the conditions for canceling the service, due to personal issues or results not being as you expected.
It is important to remember that SEO is a part of Digital Marketing where results are achieved over a medium-long period and gradually. Therefore, it is vital not to lose hope or patience after two or three months of hard work.
If the professional or agency uses White hat techniques, and you possess the required positioning knowledge. Then don’t be alarmed, as results will come and your online visibility will gradually increase.
Compare your budgets to find the best option for you
You will likely have a budget that you want to spend on your website. This can be a one-time investment or a recurring expense. Therefore, you need to find a proposal that is tailored to your project’s needs and your own.
You will then need to wait until you receive each proposal. After receiving the proposals, compare the SEO pricing and the services offered.
This is the final step before you hire a professional SEO company for your business. Have you ever hired SEO to help your business via an agency or independent? Contact us if you need marketing services in Red Deer. We are the best Red Deer SEO company in town.